Doing more than just cycling apparel has been with us since the start. It’s a drive that gives us the arrogance to throw flash parties and just generally do crazy stuff. But it’s also a drive that helps bring to light issues that are incredibly important to us. They aren’t the only issues worthy, and we would love to do more. However for us, the topics of Men’s Mental Illness and getting Women into Cycling get us out of bed every morning. We are more than happy to say that producing cycling apparel is an added bonus.
In 2017, 9 locations around the world came together to raise awareness for Men’s Mental Illness by doing something crazy on a bike. A 200-kilometre ride, for men and women, designed to push you to the extreme, physically and mentally. In 2018, we are traveling to even more locations, we are mobilizing an even bigger conversation, and we want you to join the ride.LEARN MORE
We’re proud of our ongoing commitment to promote women’s cycling. Far more than a hashtag or a collection, we a driven by a relentless commitment to get women on bikes. Whether it’s the elite women’s teams we run and support, the women’s rides we organise, or the women’s specific research and development we undertake, loving women’s cycling is simply ingrained into who we are and what we do.LEARN MORE