In the beginning
All of us at Black Sheep are notably different in how we do things, and that's no different to how it all began. In early 2014, John Polson was working as a Clothing Designer and Developer in the sportswear industry. In what can only be characterised as an alternative path, John began his professional life with a physiotherapy degree combined with a fledgeling career as a full-time athlete. John quickly discovered that he probably wasn't good enough at either and following a brief internship in Garment Research, he found his real passion was in making and designing sportswear.
All good ideas begin with a dilemma, and Black Sheep was born on that same principle. The industry was our problem. The people are beautiful, the sport is gorgeous, yet the cycling industry is somewhat backwards. Black Sheep was established not as a pursuit of being different or being a menace, but in absolute and unrestricted acceptance. Fuck the stereotypes, just do your own thing. From the word go, Black Sheep the brand, and being a Black Sheep the message, resonated around the world. Our ranges sold out in hours (sometimes minutes), you saw those friendly (occasionally awkward) waves to one another out on the road, and a groundswell movement to encourage people to jump on the bike and enjoy cycling for how good it is had taken off. Unrestricted freedom, friendships, and the occasional roll-of-the-dice pedestrian crossing sprint with a mate.
Create the world's best cycling apparel using our own expertise and experience, in a style that promotes individualism and uniqueness, through a community that encourages acceptance and having a damn good time.
We are a team that lives and breathes our craft. Unrivalled textile and raw material experience. Years of manufacturing and pattern making know-how. We are a small and passionate crew, devoted to a continual pursuit of creating and designing the world's best cycling apparel.
Yesterday's goals are today's reality. I became we. The Gold Coast became Brisbane. In April 2017 we moved into a beautiful new headquarters in Teneriffe, aptly called 'The Woolshed'. Think of it as part creative/administrative hub, and part cycling community centre. The Woolshed embodies the vision of Black Sheep. A place of community, acceptance, and the occasional alcohol-fuelled Friday night.
Being A Black Sheep is not about being a menace. It’s about being yourself. A mindset. The way we share our culture with our community. We are united in being individual. This is more than cycling apparel, it’s an investment in people, giving them the opportunity to enjoy cycling – regardless of age, ability or gender – and creating unique product that allows them to do that..
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Be A Black Sheep.
Dedicated to being Different.
We all have our perfect fit.
Get to know yours right here.
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Standard Size Guide
