All good ideas begin with a dilemma, and Black Sheep was born on that same principle. The industry was our problem. The people are beautiful, the sport is gorgeous, yet the cycling industry is somewhat backwards. Black Sheep was established not as a pursuit of being different or being a menace, but in absolute and unrestricted acceptance. Fuck the stereotypes, just do your own thing. From the word go, Black Sheep the brand, and being a Black Sheep the message, resonated around the world. Our ranges sold out in hours (sometimes minutes), you saw those friendly (occasionally awkward) waves to one another out on the road, and a groundswell movement to encourage people to jump on the bike and enjoy cycling for how good it is had taken off. Unrestricted freedom, friendships, and the occasional roll-of-the-dice pedestrian crossing sprint with a mate.

We are a team that lives and breathes our craft. Unrivalled textile and raw material experience. Years of manufacturing and pattern making know-how. We are a small and passionate crew, devoted to a continual pursuit of creating and designing the world's best cycling apparel.

Being A Black Sheep is not about being a menace. It’s about being yourself. A mindset. The way we share our culture with our community. We are united in being individual. This is more than cycling apparel, it’s an investment in people, giving them the opportunity to enjoy cycling – regardless of age, ability or gender – and creating unique product that allows them to do that..

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Be A Black Sheep.

Dedicated to being Different.