CHOOSE YOUR COUNTRY

Velo x Black Sheep Collaboration



THE STORY.

The Velo wanted a kit that screamed fun, oozed panache, and that was simply sex on a bike. This is the type of brief a group of designers literally wet themselves over. We chose a colour palette that incorporated beautiful yet polarising pinks and purples, contrasted against a conservative deep black. We then created a cartoon-like series of lightening bolts and stars to juxtapose Arizona’s incredible yet ferocious environment with The Velo’s larrikin personalities.