Men's Monterey Pop

At its core, the notion of Psychedelic art was to visually replicate what it was to experience tripping on acid. The artform became extremely diverse, from spinning wheels to tie-dye gradients. What remained constant was the theory that artist Victor Moscoso lived by; that intense colour combinations gave rise to the intense hallucinations that people constantly craved. Our interpretation of Psychedelia, seen in Monterey Pop, has been to take the organic process of tie-dye and apply a reduced contrasting palette.