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The I AM Sock is based on our Perfect Crew sock, raising the benchmark for sock performance. Moisture Wicking Pipes from the Polyamide / Nylon blend, invisible seams for ultimate toe-box comfort, and a graduated compression fit for ride-long comfort.
The Man Ride 2019 is raising the stakes and shifting focus. In our three previous years of the Man Ride, we focused on starting a conversation. In 2019, we want to create tangible change. We want you to answer a question openly and honestly. It starts with I AM. The rest is up to you.
The I AM Collection is about cause and effect. The cause is not letting people know how you truly feel. The effect is the distortion of reality. A reality that could be much different if you answer 'How are you?' openly and honestly.
The fluorescent yellow flag is for you to define every day. The I AM flag is a calling for everyone to answer the question of 'How are you?'. A calling to tell it as it is, and to potentially help us all to rise above the distortion and to see the truth.
Mental Illness affects us all, every day. Mental illness is the biggest killer of young men around the world. To put that into perspective, 1 million men took their own lives last year, while an additional 430,000 men were diagnosed with life-changing anxiety. If you don't have an awareness of how big the problem is, here it is. Now we need to do something about it.