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No homage to Pop Art would be complete without Ben-Day dots and Comic Books slogans. Our Gone Dotty Women's Kit and matching Women's Wind Vest celebrate this bold and exciting style on almost every panel. The words Black and Sheep are reimagined in full comic book form on the front and back of the jersey and wind vest while the jersey's sleeves fire a warning shot to anyone brave enough to do battle with you on your local bunch ride. Pow!
Pop Art was a trans-atlantic art movement and cultural phenomenon that stretched from London to New York City and ripped up the rule book of 20th century art. Combining brilliant, bright colour and pop culture referenced narrative, it’s attention grabbing style was used as an international political language of subversion that rings as true today as it did five decades ago. Our latest LIMITED Release pays homage to this revolutionary era of the 1960 and 70s in all its fun, engaging and colourful-glory.
LIMITED WOW! is bold, brash and racy. You'll either love it or loathe it but, like the art movement that it parodies, this collection is certain to cause a stir. Each kit uses dots and, more significantly, the bold hues that were synonymous with the work of leading pop artists such as Eduardo Paolozzi and Richard Hamilton. And let's be straight, it's the closest any of us are going to get to owning a Lictenstein, baby!View Lookbook