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WMN Initiative
Providing a pathway through cycling.

The WMN Initiative is a Black Sheep program that focuses on providing a pathway through cycling. Focused on two key areas, the WMN Initiative aims to provide elite female cyclists with opportunities in the professional peloton, as well as increasing female participation.

5% of all WMN and SWR branded products go straight to the WMN Initiative.
Why we need to #lovewomenscycling

In typical Black Sheep style, this is all about Women. But more importantly, it’s about getting everyone to understand that to Loving Women’s Cycling is all of our responsibilities.

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Women’s Elite Cycling Pathway

This program takes our support for Specialized Women’s Racing and Racing Club and fulfils on our objective of creating tangible, long-term opportunities for female elite cyclists. 5% of all WMN and SWR branded products will be used in facilitating European Professional Starts for Team Members

Women’s Participation

This program is a commitment to the establishment of the Love Women’s Cycling program around the world. To encourage women from all backgrounds and regions to take up the sport through a program without barriers. Money will be used in the establishment of Ambassadors, events, and programs created to promote women’s cycling.

The Love Women’s Cycling Podcast

For Women. By Women. The Love Women's Cycling Podcast celebrates everything we love about life on the bike. Join host Nicole Moerig as we capture the world's biggest races, interview the best female cyclists, and try to answer the sport's toughest questions. Presented by Black Sheep Cycling.

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WMN Collection

The WMN Collection has been created for you. Every product, every panel, every stitch. Considered. Crafted. Obsessed. We deserve only the very best. Made for Us. Made for Women.

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